The shift to mobile is no longer a change on the horizon. It’s here. Its no longer the next evolution – but a revolution. According to Google, there are trillions of searches each year and over half of those searches happen on mobile. In a research study conducted by Google, people were asked to describe the role smartphones play in their lives, and word such as “attached to my hip”, “butler” and “lifeline.” were common. Smartphones have become the companion that people turn to in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the day.
How Mobile Search Connects Consumers to Stores