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Digital Marketing Consultant

Sustainable transformation: 3 ways marketers can lead the way to net zero

Ben Essen is global chief strategy officer at creative agency Iris, working to drive sustainable progress within businesses, brands, and society.o If digital transformation defined the past 10 years of marketing, the next 10 are set to be determined by another, greater challenge: cutting carbon emissions to net zero. As a $600 billion industry that influences the lives…
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“Americans are spending over 1 billion hours per week freelancing” (Upwork)

That’s over 114,000 YEARS worth of freelancing in the space of 7 days, from one country. That’s crazy! So what’s going on here? This HUGE shift in people freelancing was forced by the pandemic. A lot of people were out of a job, so they had to do what was necessary. But here’s the AMAZING…
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It’s a slow process but quitting won’t speed it up

Don’t quit, you are on the right track and you can do it.

This quote hit me hard…

Last night I was watching a documentary on Beethoven, one of the greatest classical composers of all time. Had to watch something after that dreaded adjusted lockdown level 4 announcement by President Cyril Ramaphosa which is going to no doubt bring massive economic pain. I get the lives vs livelihoods debate but… …Anyways during the documentary…
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