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Digital Marketing Consultant

Fight, Flight or Freeze? Pick An F

In a crisis, our brains do one of three things: fight, flight or freeze. Our response behaviour to the crisis determines where we end up on the other side. Those who fight will not only survive but will position themselves to thrive.

Meeting your performance goals with Display

Meeting your goals with Display Google Search is a powerful way for your business to reach new and returning customerswho are searching for businesses like yours. But today’s online journey has become complex.Customers don’t always know what exactly they’re looking for online,and often make purchasing decisions based on what’s presented to them. Including Display in…
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Optimize your content for Google Discover

Google can present a summary of your page as a card shown to users in Discover, which is a scrollable list of topics that users can browse on their mobile devices. Tapping a card will send the user to the page that is the source of the Discover entry. Discover shows users a mix of…
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Carousel ads – Get more space to drive action

The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or…
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LinkedIn Targeting Options – Education

Schools You can target based on the School, College, University or other learning institution where a member completed a course. For example, an alumni association can use Schools targeting to reach alumni who may be interested in joining their association or donating. While Schools targeting allows you to reach the right alumni or students at…
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