Digital Marketing Consultant

1 United States Dollar equals 19,05 South African Rand 😭

1 United States Dollar equals 19,05 South African Rand 😭 This is a huge cause for concern as the money in our bank accounts lost value in just 1 month. Multiple downgrades from rating agencies, contracting GDP, Eskom rolling blackouts, Governance, low investor confidence, uncertainty and CORONA (COVID-19) have all played a massive role in this…
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The Workspace – A Landlord From Heaven – COVID-19 Relief For Tenants

Just received this heart warming letter from my landlord in response to COVID-19 impact on business operations due to the 21 day lockdown. This is what we need to support Small to Medium Sized Enterprises (SMEs) in South Africa. Regus, Business Center, atrium and others – hope you are doing the same for your people.…
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Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified. Any campaigns using it will be switched to daily budgets. Advertisers were informed by Google that monthly budgeting will no longer be available as of April 2020. The test began in September 2019 and as…
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LinkedIn Targeting Options – Company

Company Name Company Name is the organization a member lists as his or her employer. These are based on LinkedIn Pages, which are maintained by company employees. Whether your campaign goal is awareness or retention, Company Name targeting allows you to focus your campaign on high-value accounts and reach decision makers across an organization. You…
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LinkedIn Targeting Options – Job Experience

Job Function: Based on standardized groupings of the job titles entered by LinkedIn members. For example, a doctor would fall under the Medical function along with members with similar occupations such as nurses, veterinarians, surgeons, and dentists. Tip: Combine the Job Function option with the Seniority option to reach decision makers with a specific expertise.…
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