Digital Marketing Consultant

Coronavirus (COVID-19) Business Continuity Plan 😷

The global COVID-19 pandemic is affecting all our families, our businesses, and our communities in unexpected ways. Our hearts go out to everyone who’s been impacted by the virus. As the coronavirus continues to spread, we are proceeding with caution and taking a vigilant stance to ensure the safety of our employees and clients. Equally…
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Ad review delays expected due to COVID-19

Saw this alert on Business Manager this morning. Corona virus really impacting on business operations worldwide Here is the official note from Facebook Due to the global impact of COVID-19, we’re working with our partners to send home all contract workers who perform content and ad review, until further notice. We remain committed to keeping…
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Best practices for aspect ratios

When you create ads for mobile, images and videos should cover as much screen as possible to grab attention. Choose an aspect ratio that best suits different placements and formats (see what the placements look like) and remember to check which placements support which aspect ratios. Below are some recommended aspect ratios for different placements…
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3 Different Ways To Help Mitigate Declining Organic Reach

“Even if your page has one million fans on Facebook, on average, only 51,700 of them will see each of your page’s posts organically” – @eskimon @Hoosuite Furthermore, that’s 1,600 fewer than this time 3 months ago – a 3% quarterly drop This problem isn’t restricted to facebook either; it’s similar across all social media…
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Facebook Cuts Your Costs & Optimizes Your Ads By Using Artificial Intelligence

Here’s How… Today, I want to take a step higher and discuss just why Facebook is such a unique platform that can beat almost all other platforms. It’s just two words: Artificial. Intelligence. …or just one word: Robots So, here’s what Facebook does. They ask you to install something called a pixel on your website.…
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