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Digital Marketing Consultant

The Online & Multi-Screen South Africa

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Social Media Digital Outdoor Campaign – Petronas

The Mercedes AMG Petronas F1 Team won the 2014 season’s Formula One racing constructors’ award and they wanted to celebrate their triumph with the rest of Malaysia. An interactive tweet campaign using #PETRONASFormulaWin was developed for Facebook, Twitter and Instagram interacting with their engagement screen in the Pavilion. It was complemented with various ground activities and…
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Smartphones Have Changed Consumer Behaviour In A Big Way

Google is calling them “micro-moments” – the: There is no doubt that smartphone adoption and usage is on the rise in South Africa, and statistics from Nielsen revealed something that sent chills up my spine.  According to their 2011 research more Africans have access to mobile phones than to clean drinking water. Smartphones have changed…
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Purchases On Google Enable Users To Buy Straight From PLAs

Google finally launched its much anticipated buy button earlier in July, and they are calling it “Purchases On Google”. The adverts have started appearing on eligible product listing ads on both Android and iOS smartphones. Google took a decision to only launch this as a limited pilot with a few select retailers such as Macy’s…
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