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Digital Marketing Consultant

Stop Hashtag Abuse – Dos and Don’ts

A Hash tag is a metadata tag (type of label) mostly used on social network sites (e.g. Facebook) and micro blogging sites (e.g. Twitter). They help users identify messages with a specific topic or content.  One can easily create these labels by simply placing the hash tag character # in front of a word. The…
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Links Still An Integral Part Of SEO According To Moz

Each year Moz releases a Search Engine Ranking Study that is taken as gospel in the SEO fraternity. The study pooled a lot of data on correlation as well as responses from 150 experts who were interviewed to come up with key SEO “must dos” to win a slot in Google’s converted organic section. According…
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Bye-bye 7 Pack, Hello 3 Pack Aka Snack Pack Local Results

Addresses and Phone numbers gone, leaving only the N in NAP Google always makes updates to the Search Engine Results Page (SERP) and more often than not causes a stir in the SEO community with both gainers and losers across the board (content aggregators and mom & pop sites). This time local businesses are the ones…
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The Truth about 404 Error Pages and Penalties

I have sat in long (and draining) meetings with Developers turned SEOs debating over a myth that 404 Error Pages result in multiple penalties on Google. One guy became very emotional in one of the meetings and literally put fear (terror actually), in one of our executives when he bluntly came out saying that our…
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48% of Emails Are Viewed On a Mobile Device

Yet most Brands have not adopted a Mobile Friendly Email Strategy Consumer behaviour has completely outpaced marketer action when it comes to embracing mobile and a change in strategy is needed. It’s true that there are more mobile friendly sites online, especially after the Mobilegeddon update on the 21st of June – however what’s worrying is…
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