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Digital Marketing Consultant

The Periodic Table Of SEO Success Factors

Search engine optimization or SEO for short, refers to a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines – www.webopedia.com/TERM/S/SEO.html  There is a…
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Understanding Attribution Modeling Helps You Serve Clients Better

Transparency in digital marketing means that clients have access to a lot of tools and reports, be it AdWords, Analytics or Search Console. This has both merits and demerits. The merits are your client can get a quick snapshot of the work you are doing for them anytime and anywhere, thereby showcasing how much of…
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Stop Hashtag Abuse – Dos and Don’ts

A Hash tag is a metadata tag (type of label) mostly used on social network sites (e.g. Facebook) and micro blogging sites (e.g. Twitter). They help users identify messages with a specific topic or content.  One can easily create these labels by simply placing the hash tag character # in front of a word. The…
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Links Still An Integral Part Of SEO According To Moz

Each year Moz releases a Search Engine Ranking Study that is taken as gospel in the SEO fraternity. The study pooled a lot of data on correlation as well as responses from 150 experts who were interviewed to come up with key SEO “must dos” to win a slot in Google’s converted organic section. According…
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Bye-bye 7 Pack, Hello 3 Pack Aka Snack Pack Local Results

Addresses and Phone numbers gone, leaving only the N in NAP Google always makes updates to the Search Engine Results Page (SERP) and more often than not causes a stir in the SEO community with both gainers and losers across the board (content aggregators and mom & pop sites). This time local businesses are the ones…
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