Digital Marketing Consultant

AdWords Rolling Out Drag & Drop Report Editor

There was a lot of excitement on Twitter today as numerous AdWords advertisers tweeted about seeing a new Drag and Drop Report Editor in their accounts.  Google first released this report in a few accounts as teasers last year in April and quickly retracted.  According to Search Engine Land, AdWords Report Editor started showing up…
Read more

Gillette Wins With a Digital-First Approach for Gillette BODY

To generate buzz around its newest product, Gillette BODY, Gillette targeted a rapidly growing population of body-grooming men. Gillette adopted a digital-first approach deep rooted in a YouTube campaign which generated awareness for Gillette BODY and delivered more than 500,000 clicks-to-buy. See results @thinkwithgoogle

Internet Usage in South Africa – July 2015

The July 2015 Data is out. Here are the key takeouts: Unique Browsers: 32,286,810 41.86% of these UBs originated from mobile Average Pageviews: 4.30 Male: Female %: 49% : 51% Thanks to Effective Measure for sharing.

Staying current in Paid Search Means Investing in Mobile

However getting ahead means adopting a mobile-first perspective. We are at a pivotal moment in paid search as mobile usage gains more ground when it comes to overall traffic to digital platforms. I had lunch the other day with Duane and recalled how we used to run search campaigns for SMEs in our early days…
Read more

A Closer Look At Google Home Services Ads

Yesterday I discussed how Google is currently testing a new set of Home Services Ads within the SERP and the future of PPC. This is a major change in the market and to better understand this let me show you what the normal SERP would look like for “San Francisco plumber.” The page has Local Google My Business…
Read more