Digital Marketing Consultant

Companies that ignored Mobilegeddon are paying the price

According to the Adobe Digital Index (ADI) report, Advertisers that didn’t pay attention to Mobilegeddon are paying higher prices for less clicks on mobile search. The report revealed that poorly planned mobile strategies are not only hurting advertisers but Google itself. Companies that were not adequately prepared for Google’s mobile friendly update lost as much…
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The Optimal Length for Social Media & Web Content

As marketers, we are continuously striving to find the best way to optimize our communications (both offline and online). We also know that that longer online content and social media posts can dissuade our consumers from engaging with our brand. I still refer to this post by SumAll (posted October 2014) which provides best case…
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