Grey Poupon – Society of Good Taste

Grey Poupon made its mainstream debut in 1981, where it was positioned as a very very sophisticated mustard, you know because it’s French and the recipe has been around since 1777. It was a hit with millions of Americans and produced one of the most iconic phrases in advertising history – “pardon me, would you have any Grey Poupon” … [Read more…]

Social Media Digital Outdoor Campaign – Petronas

The Mercedes AMG Petronas F1 Team won the 2014 season’s Formula One racing constructors’ award and they wanted to celebrate their triumph with the rest of Malaysia. An interactive tweet campaign using #PETRONASFormulaWin was developed for Facebook, Twitter and Instagram interacting with their engagement screen in the Pavilion. It was complemented with various ground activities and … [Read more…]