Category: Case Studies

Digital Marketing Consultant

Gillette Wins With a Digital-First Approach for Gillette BODY

To generate buzz around its newest product, Gillette BODY, Gillette targeted a rapidly growing population of body-grooming men. Gillette adopted a digital-first approach deep rooted in a YouTube campaign which generated awareness for Gillette BODY and delivered more than 500,000 clicks-to-buy. See results @thinkwithgoogle