Digital Marketing Consultant
Ben Essen is global chief strategy officer at creative agency Iris, working to drive sustainable progress within businesses, brands, and society.o If digital transformation defined the past 10 years of marketing, the next 10 are set to be determined by another, greater challenge: cutting carbon emissions to net zero. As a $600 billion industry that influences the lives…
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Are you struggling with too much content marketing work? Looking for ways to improve your productivity and free up some time? If you don’t have a good strategy, even the best of tools won’t be of much help. But with the right strategy in place, tools will certainly help improve your productivity. The following is…
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I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this:…
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I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s record. I don’t know your company’s reputation. Now, what was it you wanted to sell me?
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