Category: Conversion Glossary

Digital Marketing Consultant

What is a Call to Action?

This is the “ask” of every landing page or campaign. It’s that object on your page which you are trying to direct attention towards.

Broad Match

The default method of keyword-matching in Pay Per Click advertising campaigns. Broad match keyword phrases enable your ad to be displayed whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as plumber and plumbing), related searches, and other relevant variations. For more checkout Google’s AdWords help page – https://support.google.com/adwords/answer/2497828?hl=en 

Bounce Rate

This is the percentage of people who arrive on your website or landing page and leave without viewing any additional pages.  Google describes bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). The bounce rate is inversely proportional to your…
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The value people receive from using your product or service. Benefits shouldn’t be mistaken with features which describe the offer. A great value proposition focuses on benefits, and answers the question, “What’s in it for me?”  

Attention Ratio

The ratio of links on a landing page to the number of campaign conversion goals. The ideal attention ratio should be 1:1. Its best to have only one call to action per landing page. There should be only one place to click. One page. One purpose. That’s it. <a href='https://twitter generique du cialis.com/intent/tweet?text=One%20page.%20One%20purpose.%20That%27s%20it.&via=hiltonjohani&related=hiltonjohani&url=https://www.hiltonjohani.com/?p=1282′ target=’_blank’ class=’bctt-ctt-btn’>Click To…
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