Category: Email Marketing

Digital Marketing Consultant

Email marketing case study – Urban Vintage

Learn how Ipswich fashion retailer Urban Vintage was able to increase sales by over 100%, building a detailed opt-in customer database and using this data in a series of location-targeted email marketing and SMS marketing campaigns around their July 2011 summer sale cialis andorre acheter.

Reach your customers directly in their inbox with Gmail ads

Gmail reaches 1 billion people across the globe. With Gmail ads, advertisers can connect with the right consumers at scale. Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad, which is the size of an email, can…
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Gmail Says Its Me. Oh, Ok!

One of my students sent me an email on Monday after a lengthy training session the previous week and missed the dot in my gmail address. They sent the email to hiltonjohani@gmail.com (which I know I did’t set up – ever), as opposed to my beloved hilton.johani@gmail.com which I have been using since 2005. Guess what though; Google…
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71% of Emails Are Viewed [First] On Mobile Devices

However Desktop still rules in Conversion Land Research conducted by Movable Ink reveals that Brits prefer using mobile devices to access email [that arrives in their inbox for the first time], using mobile devices as opposed to using desktop computers. Email open rates on mobile are on the rise (currently sitting at 71%) according to…
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48% of Emails Are Viewed On a Mobile Device

Yet most Brands have not adopted a Mobile Friendly Email Strategy Consumer behaviour has completely outpaced marketer action when it comes to embracing mobile and a change in strategy is needed. It’s true that there are more mobile friendly sites online, especially after the Mobilegeddon update on the 21st of June – however what’s worrying is…
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