Mobile Marketing Archives - Hilton Johani

How Consumers Use Messaging Today

Hilton Johani — Wed, 02 Aug 2017 17:29:22 +0000

What started out as simple text exchanges has evolved into expressive and engaging conversations between people. Consumers exchange more than 50 billion messages a day and the continuing explosive growth suggests that messaging will be a lasting phenomenon. Get the full report here

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A quick break down of Google’s Mobile-first index

Hilton Johani — Mon, 02 Jan 2017 12:45:12 +0000

2017 is truly the year for mobile – and please hear me out before protesting as I know this is not the first time you are hearing “the year of mobile” slogan. You most likely heard this numerous times in 2015/16 at a digital marketing conference, webinar or read it somewhere on some blog. However,…
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Smart Mobile UX – FlySafair vs SA Airways

Hilton Johani — Thu, 29 Dec 2016 13:04:17 +0000

FlySafair using a small screen more intelligently that SA Air (See below) and SA Air

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How to test if your Accelerated Mobile Pages (AMP) are valid

Hilton Johani — Sat, 17 Dec 2016 22:39:23 +0000

Use the following URL to test if your Accelerated Mobile Pages (AMP) are valid. Note that pages with AMP errors or lacking required structured data elements will not be shown in Google search results with AMP-related features. Click the URL below and enter your AMP page. https://validator.ampproject.org/#url Click Validate on the right and wait for…
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How people shop on their phones

Hilton Johani — Tue, 13 Dec 2016 21:38:34 +0000

In today’s mobile-first world, shopping apps and mobile sites create vital connections to shoppers. To help marketers navigate these channels, Google partnered with Ipsos to understand how people find, use, and engage with shopping apps. View the report below. Key Findings Phones are our shopping companions. Whether at home, on the go, or at the register, consumers…
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