With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting. But YouTube would like to beat them to it. YouTube began letting brands target their ads based on anonymized information Google collects on people outside of YouTube, such as people’s Google search histories, a year ago. Now, the Google-owned video … [Read more…]

Google Eliminated 3.2 Billion Bad Ads Last Year

Early this week, Google released its annual report detailing how many ads it blocked, cleaned and filtered from its digital platforms. According to report, Google removed 3.2 billion ads from its platforms in 2017, which is nearly double the total number of bad ads when compared to 2016. Google said this equates to removing about … [Read more…]

RIP dmoz.org

Rest in peace DMOZ.org – you will be missed. Reminds me of my first real/decent job in South Africa, which was building links for John Currie in Ormonde (2005). Getting a DMOZ submission accepted was priceless. Cheers to the DMOZ community and thank you for all the great links

Download AdWords Editor 11.7 & Setup Bumper Ads Offline

Google has updated their AdWords Editor to version 11.7 and the Google Best Practices team started sending out emails about this today. They have added a couple of things in this release and this includes support for location extensions, bumper ads as well as square images for responsive ads.” Here is the full changelog with … [Read more…]