Category: Privacy

Digital Marketing Consultant

Failure to comply with GDPR

In short: if your business doesn’t follow the letter of the law, the EU will bring the hammer down. It goes a little something like this… A standard threatening letter (of course)! Regular periodic data integrity audits A fine of up to €20 million (approximately $23.5 million USD) or 4% of your company’s worldwide turnover…
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GDPR and the cloud

While we’re on the topic of whether you need to hire a Data Protection Officer to comply with the GDPR, it’s worth mentioning that companies that rely upon cloud-based storage providers will not be exempt from the GDPR. If your company uses Amazon Web Services, Google Cloud, or Microsoft Azure, you will NOT be able…
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The GDPR and overseas businesses

It doesn’t matter if your company is based in Toronto, Shanghai, Austin, or Cape Town: if you market to people in the EU, you are beholden to the legislation’s laws on how the user data of EU nationals is processed, gathered, and stored. The GDPR states that EU nationals must not only give their express…
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GDPR Crash Course

Unlike EU directives, which require further action on behalf of member nations’ governments to enact, the GDPR is (as its name states) a regulation: The rules will immediately become legally binding on May 25, 2018, with no further action or measures required from EU member states. The regulation is based on the foundational idea that…
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Guide to the GDPR for Advertisers

If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). It’s a package of new legislative rules being introduced by the European Union to make it easier for residents of EU countries to protect their personal data online. The regulation was officially approved on…
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