Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them

Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format. Many of the announcements to come out of Google Marketing Live this year enable advertising across multiple Google properties. One of the few specifically search-centric announcements is the arrival of gallery ads. Google has been testing gallery ads for … [Read more…]

Google AdWords Search Term Report

Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts.   This report helps me improve ad performance on all the AdWords accounts that I manage. While it can give you a large amount of data, analyzing … [Read more…]