Category: Search Engine Optimization

Digital Marketing Consultant

Knowledge Panels – A great branding opportunity for your business

You probably have noticed that when you search for a business on Google, you often see information about that business in a box on the top right side of search results. This result is called a Knowledge panel or KP for short, and helps users discover/contact a business without having to leave the search engine…
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What are Carousel results?

Carousels are those results that you see running horizontally across the top of a Google search results page when you search for something with local intent. Google Carousel results are part of Google’s Knowledge Graph results, and are triggered based on selected vertical searches (restaurants, accommodation, leisure items such as favourite series in 2016 or…
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How to test if your Accelerated Mobile Pages (AMP) are valid

Use the following URL to test if your Accelerated Mobile Pages (AMP) are valid. Note that pages with AMP errors or lacking required structured data elements will not be shown in Google search results with AMP-related features. Click the URL below and enter your AMP page. https://validator.ampproject.org/#url Click Validate on the right and wait for…
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“Content now more important than backlinks” – Searchmetrics

A new Google search rankings factors study conducted by Searchmetrics reveals that content relevance is gaining in importance as a ranking signal, which link importance is declining. You can download the full study over here, and here are the key takeaways from the report: The URLs with the highest content relevance are those on positions…
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AMP results now showing in Google Image Search

Google has started displaying AMP results in their image search results. Go to Google Image Search using your mobile device, search for anything of interest (I searched for “smartphone screen repairs”, then click on the image results. The first image I saw was a AMP result – with an AMP logo. I was taken to…
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