Facebook shrinks mobile News Feed ads

As of August 19, 2019, your News Feed ads will be smaller than they are now. Fewer lines of primary text: As of now, your mobile prospects can read up to seven lines of ad copy before being prompted to click “See More.” As of next month, they’ll only see three lines of that primary copy. Reduced maximum … [Read more…]

Ad Targeting: A Facebook Overview | Facebook for Business

Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Many advertisers who don’t understand Facebook’s ad targeting options don’t properly target their ads. Because most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options, … [Read more…]