Category: LinkedIn

Digital Marketing Consultant

LinkedIn Targeting Options – Education

Schools You can target based on the School, College, University or other learning institution where a member completed a course. For example, an alumni association can use Schools targeting to reach alumni who may be interested in joining their association or donating. While Schools targeting allows you to reach the right alumni or students at…
Read more

LinkedIn Targeting Options – Company

Company Name Company Name is the organization a member lists as his or her employer. These are based on LinkedIn Pages, which are maintained by company employees. Whether your campaign goal is awareness or retention, Company Name targeting allows you to focus your campaign on high-value accounts and reach decision makers across an organization. You…
Read more

LinkedIn Targeting Options – Job Experience

Job Function: Based on standardized groupings of the job titles entered by LinkedIn members. For example, a doctor would fall under the Medical function along with members with similar occupations such as nurses, veterinarians, surgeons, and dentists. Tip: Combine the Job Function option with the Seniority option to reach decision makers with a specific expertise.…
Read more

7,800,000+ LinkedIn Audience size in South Africa

To get started, first define the Location and Language of the members you’d like to reach.Location is the only mandatory field. A member’s Location can be based on the Location included in their profile as well as their IP address. A member’s Language is based on the Language used in a members profile. Most often…
Read more

Targeting on LinkedIn

Targeting is a foundational element of running a successful advertising campaign — Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates. By advertising on LinkedIn, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than…
Read more