With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting. But YouTube would like to beat them to it. YouTube began letting brands target their ads based on anonymized information Google collects on people outside of YouTube, such as people’s Google search histories, a year ago. Now, the Google-owned video … [Read more…]

Mobile Has Changed The Way We Watch – Is Your Brand Ready

The mobile movement has engulfed the planet, and mobile consumption is fueling the growth of video. YouTube found out that people are adapting quickly to this new reality, inventing their own ways to make videos not only more comfortable to watch – but more portable, more functional and more useful for them. Is your brand ready?