Content Marketing Archives - Hilton Johani Digital Marketing Consultant Tue, 31 May 2022 14:53:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.hiltonjohani.com/wp-content/uploads/2020/03/hilton_johani_small.gif Content Marketing Archives - Hilton Johani 32 32 Sustainable transformation: 3 ways marketers can lead the way to net zero https://www.hiltonjohani.com/sustainable-transformation-3-ways-marketers-can-lead-the-way-to-net-zero/ https://www.hiltonjohani.com/sustainable-transformation-3-ways-marketers-can-lead-the-way-to-net-zero/#disqus_thread Tue, 31 May 2022 14:52:59 +0000 https://www.hiltonjohani.com/?p=2680 Ben Essen is global chief strategy officer at creative agency Iris, working to drive sustainable progress within businesses, brands, and society.o If digital transformation defined the past 10 years of marketing, the next 10 are set to be determined by another, greater challenge: cutting carbon emissions to net zero. As a $600 billion industry that influences the lives…
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]]> https://www.hiltonjohani.com/sustainable-transformation-3-ways-marketers-can-lead-the-way-to-net-zero/feed/ 0 Improve Your Productivity With 8 Content Marketing Tools https://www.hiltonjohani.com/improve-your-productivity-with-8-content-marketing-tools/ https://www.hiltonjohani.com/improve-your-productivity-with-8-content-marketing-tools/#disqus_thread Thu, 31 May 2018 18:52:45 +0000 https://www.hiltonjohani.com/?p=2107 Are you struggling with too much content marketing work? Looking for ways to improve your productivity and free up some time? If you don’t have a good strategy, even the best of tools won’t be of much help. But with the right strategy in place, tools will certainly help improve your productivity. The following is…
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]]> https://www.hiltonjohani.com/improve-your-productivity-with-8-content-marketing-tools/feed/ 0 4 Paths to Better Content Management and Strategy [New Research] https://www.hiltonjohani.com/4-paths-to-better-content-management-and-strategy-new-research/ https://www.hiltonjohani.com/4-paths-to-better-content-management-and-strategy-new-research/#disqus_thread Thu, 31 May 2018 18:04:37 +0000 https://www.hiltonjohani.com/?p=2093 I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this:…
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]]> https://www.hiltonjohani.com/4-paths-to-better-content-management-and-strategy-new-research/feed/ 0 Content Marketing answers the “Man in the chair” https://www.hiltonjohani.com/content-marketing-answers-man-chair/ https://www.hiltonjohani.com/content-marketing-answers-man-chair/#disqus_thread Wed, 28 Dec 2016 20:04:30 +0000 http://www.hiltonjohani.com/?p=1427 I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s record. I don’t know your company’s reputation. Now, what was it you wanted to sell me?

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]]> https://www.hiltonjohani.com/content-marketing-answers-man-chair/feed/ 0 How to use Google’s Keyword Planner to find blog post ideas https://www.hiltonjohani.com/use-googles-keyword-planner-find-blog-post-ideas/ https://www.hiltonjohani.com/use-googles-keyword-planner-find-blog-post-ideas/#disqus_thread Wed, 07 Dec 2016 21:26:50 +0000 http://www.hiltonjohani.com/?p=1004 Google keyword planner

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