Are you struggling with too much content marketing work?
Looking for ways to improve your productivity and free up some time?
If you don’t have a good strategy, even the best of tools won’t be of much help. But with the right strategy in place, tools will certainly help improve your productivity.
The following is list of tools that will help you save time and become more effective with your content marketing:
1. SEMrush: Identify how your competitors rank on Google (free and paid versions)
SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking.
Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. With a free registered account, SEMrush reveals the top 10 organic keywords driving traffic to your competitor’s site.
This quick way of doing keyword research can identify some target keywords. With SEMrush you can also view your competitors’ backlinks and top referring domains, check the estimated organic traffic they are getting, and perform a complete competitive analysis.
2. BuzzSumo: Find out what type of content gets shared the most (free trial, paid version)
You also want to create content that gets shared across social media channels. The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics.
With BuzzSumo, enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. You also can search for keywords to find the content related to those keywords that are shared the most.
It also is helpful to use BuzzSumo to examine content shares on specific channels to help you produce content that is likely to be popular on your targeted channels.
3. Easil: Prepare your promotional imagery (free and paid versions)
Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Easil is a design tool that allows non-designers to create different types of high-quality images in minutes.
It features a straightforward, drag-and-drop interface, free-to-use stock images, customizable templates, color palette generator, and more. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.
When you create great evergreen content, it’s important to share it regularly. However, you don’t want to continue to promote it with the same image. Create a batch of similar images that can be used in various promotional activities.
4. Mintent: Build your editorial calendar (free version)
An editorial calendar is essential for content marketing. Planning your content keeps you organized and more productive and, as a consequence, you deliver better content.
Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. It provides a single view of all your content, color-coded by type. You can easily add and schedule content assets, create approval workflows, assign tasks, and manage content deadlines.
The available filters allow you to view items in the calendar by theme, campaign, author, and more, so it’s easy to find the content you’re looking for.
Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets.
5. AgoraPulse: Maximize your content’s reach on social (free trial, paid version)
You spend a lot of time creating valuable content so you need to make sure your fans and followers on social media see it. And unless you reshare your content regularly, the majority of your audience won’t know it exists.
A social media management tool like AgoraPulse can help you plan, schedule, and distribute your content on social channels that matter to your business the most, such as Twitter, Facebook, GooglePlus, LinkedIn, and Instagram. What I love about this tool is that it connects all your social accounts into one platform, making it easy to manage and measure all your efforts.
6. Brand24: Leverage social listening to inform content creation (free trial, paid version)
Sourcing new content ideas to feed your editorial calendar can be time-consuming and stressful. There are many ways to find ideas for your content, but I’d like to mention one that is still underused.
Although social media listening tools are primarily used for brand monitoring purposes, they can add a lot of value to your content creation efforts.
For example, you can use a social media monitoring tool like Brand24 to monitor keywords related to your key topics or your industry and track the conversations and content around those keywords. More importantly, you’ll get a better understanding of the context of those conversations.
This is really important for creating content that people will care about – you’ll have the insights you need to write content that will best meet their needs. Best of all, once you set up the monitoring Brand24 will do all the work for you, delivering relevant mentions straight to your inbox.