Conversion Glossary Archives - Hilton Johani Digital Marketing Consultant Tue, 14 Feb 2017 14:11:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.hiltonjohani.com/wp-content/uploads/2020/03/hilton_johani_small.gif Conversion Glossary Archives - Hilton Johani 32 32 What is a Call to Action? https://www.hiltonjohani.com/what-is-a-call-to-action/ https://www.hiltonjohani.com/what-is-a-call-to-action/#disqus_thread Fri, 06 Jan 2017 21:26:09 +0000 http://www.hiltonjohani.com/?p=1718 This is the “ask” of every landing page or campaign. It’s that object on your page which you are trying to direct attention towards.

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]]> https://www.hiltonjohani.com/what-is-a-call-to-action/feed/ 0 Broad Match https://www.hiltonjohani.com/broad-match/ https://www.hiltonjohani.com/broad-match/#disqus_thread Wed, 21 Dec 2016 17:32:31 +0000 http://www.hiltonjohani.com/?p=1303 The default method of keyword-matching in Pay Per Click advertising campaigns. Broad match keyword phrases enable your ad to be displayed whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as plumber and plumbing), related searches, and other relevant variations. For more checkout Google’s AdWords help page – https://support.google.com/adwords/answer/2497828?hl=en 

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]]> https://www.hiltonjohani.com/broad-match/feed/ 0 Bounce Rate https://www.hiltonjohani.com/bounce-rate/ https://www.hiltonjohani.com/bounce-rate/#disqus_thread Wed, 21 Dec 2016 17:04:15 +0000 http://www.hiltonjohani.com/?p=1294 This is the percentage of people who arrive on your website or landing page and leave without viewing any additional pages.  Google describes bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). The bounce rate is inversely proportional to your…
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]]> https://www.hiltonjohani.com/bounce-rate/feed/ 0 Benefits https://www.hiltonjohani.com/benefits/ https://www.hiltonjohani.com/benefits/#disqus_thread Wed, 21 Dec 2016 16:54:01 +0000 http://www.hiltonjohani.com/?p=1290 The value people receive from using your product or service. Benefits shouldn’t be mistaken with features which describe the offer. A great value proposition focuses on benefits, and answers the question, “What’s in it for me?”  

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]]> https://www.hiltonjohani.com/benefits/feed/ 0 Attention Ratio https://www.hiltonjohani.com/attention-ratio/ https://www.hiltonjohani.com/attention-ratio/#disqus_thread Wed, 21 Dec 2016 16:39:52 +0000 http://www.hiltonjohani.com/?p=1282 The ratio of links on a landing page to the number of campaign conversion goals. The ideal attention ratio should be 1:1. Its best to have only one call to action per landing page. There should be only one place to click. One page. One purpose. That’s it. <a href='https://twitter generique du cialis.com/intent/tweet?text=One%20page.%20One%20purpose.%20That%27s%20it.&via=hiltonjohani&related=hiltonjohani&url=http://www.hiltonjohani.com/?p=1282′ target=’_blank’ class=’bctt-ctt-btn’>Click To…
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