This is the percentage of people who arrive on your website or landing page and leave without viewing any additional pages. Google describes bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). The bounce rate is inversely proportional to your conversion rate.
Inconsistent marketing messages, poor landing page design and usability issues are among the top contributors of high bounce rates.“I came, I puked, I left.” — @avinash Click To Tweet