Conversion Rate Optimization Archives - Hilton Johani Digital Marketing Consultant Sat, 02 Jun 2018 18:23:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.hiltonjohani.com/wp-content/uploads/2020/03/hilton_johani_small.gif Conversion Rate Optimization Archives - Hilton Johani 32 32 Why non-last-click attribution should be your first choice https://www.hiltonjohani.com/non-last-click-attribution-first-choice/ https://www.hiltonjohani.com/non-last-click-attribution-first-choice/#disqus_thread Thu, 15 Mar 2018 15:18:50 +0000 https://www.hiltonjohani.com/?p=1996 75% of online adults start an activity on one device, but continue or finish it on another. Which means if you are using last-click attribution to measure your search campaigns, you are undervaluing the true value of mobile—and could be missing up to 5% more conversions. Attribution helps allocate an importance to each touch point…
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]]> https://www.hiltonjohani.com/non-last-click-attribution-first-choice/feed/ 0 Learn How To Write Call To Action Copy That Converts https://www.hiltonjohani.com/learn-write-call-action-copy-converts/ https://www.hiltonjohani.com/learn-write-call-action-copy-converts/#disqus_thread Mon, 16 Jan 2017 21:23:25 +0000 http://www.hiltonjohani.com/?p=1777 The copy that you use in your call-to-action (CTA) is actually more important than the shape, colour and size of the actual button. Shape and colour are important visual cues that help attract prospects’ attention to the placement of the button, but ultimately in that last critical moment, when the prospect has to make up…
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]]> https://www.hiltonjohani.com/learn-write-call-action-copy-converts/feed/ 0 Invest In Your Landing Page Headlines & Reap High Conversion Rewards https://www.hiltonjohani.com/invest-your-landing-page-headlines-reap-high-conversion-rewards/ https://www.hiltonjohani.com/invest-your-landing-page-headlines-reap-high-conversion-rewards/#disqus_thread Mon, 09 Jan 2017 21:29:11 +0000 http://www.hiltonjohani.com/?p=1723 There are two copy elements that you just have to get right first time around for your landing page to be a success. These are the headline and the call to action copy. These two have to be in sync and there is a scientific approach to create them. I will focus on headlines in…
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]]> https://www.hiltonjohani.com/invest-your-landing-page-headlines-reap-high-conversion-rewards/feed/ 0 What is a Call to Action? https://www.hiltonjohani.com/what-is-a-call-to-action/ https://www.hiltonjohani.com/what-is-a-call-to-action/#disqus_thread Fri, 06 Jan 2017 21:26:09 +0000 http://www.hiltonjohani.com/?p=1718 This is the “ask” of every landing page or campaign. It’s that object on your page which you are trying to direct attention towards.

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