75% of online adults start an activity on one device, but continue or finish it on another.

Which means if you are using last-click attribution to measure your search campaigns, you are undervaluing the true value of mobile—and could be missing up to 5% more conversions.

Attribution helps allocate an importance to each touch point within a conversion path. However, the last-click model ignores all upper funnel ad touch points that lead to a conversion. Google AdWords Attribution for Search can help you read,
understand and give meaningful attributions on complex conversion paths.

Why Switch?

Switching to this non last-click model awards mobile and generic ad clicks their proper value giving (on average) 5% more overall conversions at a similar or lower CPA.

Get step-by-step instructions on making the move from last-click Search attribution by downloading Google’s one-sheeter on attribution. Just follow the link below.