Search Engine Marketing

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June 30, 2018 0

Google’s Chrome 68 browser will mark non-HTTPS sites as ‘not secure’ effective July

By Hilton Johani

After years of pushing for 'secure by default' web sites, Google will identify insecure sites in the Chrome browser. it will then also mark all sites that have not migrated...

March 26, 2018 0

No page information in search results

By Hilton Johani

Why is the description missing in Google Search? If you see a result with "No information is available" in Google Search: It means that Google could not access the page...

April 21, 2017 0

Google AdWords Search Term Report

By Hilton Johani

Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts.  ...

April 21, 2017 0

State of Search Results: 4 Takeaways

By Hilton Johani

Every year, SEMPO measures industry trends, strategies, and tactics against previous benchmarks, through their comprehensive industry report, The SEMPO State of Search Survey Marketing Report. These results continue to be...

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Email Marketing

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January 5, 2017 0

Email marketing case study – Urban Vintage

By Hilton Johani

Learn how Ipswich fashion retailer Urban Vintage was able to increase sales by over 100%, building a detailed opt-in customer database and using this data in a series of location-targeted email marketing and SMS marketing campaigns around their July 2011...

December 4, 2016 0

Reach your customers directly in their inbox with Gmail ads

By Hilton Johani

Gmail reaches 1 billion people across the globe. With Gmail ads, advertisers can connect with the right consumers at scale. Gmail...

June 15, 2016 0

Gmail Says Its Me. Oh, Ok!

By Hilton Johani

One of my students sent me an email on Monday after a lengthy training session the previous week and missed the...

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Conversion Rate Optimization

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March 15, 2018 0

Why non-last-click attribution should be your first choice

By Hilton Johani

75% of online adults start an activity on one device, but continue or finish it on another. Which means if you are using last-click attribution to measure your search campaigns,...