As of August 19, 2019, your News Feed ads will be smaller than they are now. Fewer lines of primary text: As of now, your mobile prospects can read up to seven lines of ad copy before being prompted to click “See More.” As of next month, they’ll only see three lines of that primary copy. Reduced maximum … [Read more…]
Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format. Many of the announcements to come out of Google Marketing Live this year enable advertising across multiple Google properties. One of the few specifically search-centric announcements is the arrival of gallery ads. Google has been testing gallery ads for … [Read more…]
Google has launched the June 2019 algorithm update, as it warned on Sunday. On Sunday, in a rare move, Google pre-announced that it will be rolling out an algorithm update today. Google named it the June 2019 core update. That update is now rolling out according to an update from Google. Here’s Google’s update. At 1:02pm ET, Google … [Read more…]
Digital disruption is much more than an abstract concept promoted by analysts and vendors; it is now a reality for most organizations. More than one-third of executives in a recent Forbes Insights/Treasure Data survey say they are being directly affected by competition from digital and data-savvy players in their markets. Additionally, a majority of executives … [Read more…]
Walmart’s ongoing battle with Amazon for the retail crown is expanding well beyond retail, and it’s forcing one of the largest companies in the world to reexamine its DNA. In the last six months alone, Walmart has partnered with scores of tech firms to better compete with Amazon and make progress in markets that may … [Read more…]