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62% of executives still rely more on experience than data to make decisions

Digital Marketing Consultant

Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions.

Today’s true leaders in marketing and data analytics are ignoring hunches and using advanced technology and machine learning to increase speed to insight—and to action. And those organizations that have committed to turning data into action are transforming their businesses.

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