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71% of Emails Are Viewed [First] On Mobile Devices

Digital Marketing Consultant

However Desktop still rules in Conversion Land

Research conducted by Movable Ink reveals that Brits prefer using mobile devices to access email [that arrives in their inbox for the first time], using mobile devices as opposed to using desktop computers. Email open rates on mobile are on the rise (currently sitting at 71%) according to the research – with smartphones commanding a staggering 42% of the share of the pie.  The data analyzed was for Q1 2015.

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Apple won the mobile race and took the crown in all mobile categories. According to the research, iPhones account for over a third of all email opens followed by iPads controlling close to 30%. Google didn’t fare as much expected – only controlling 9%

Desktop is still conversion King

Smartphones were not able to stack up when compared with the larger screens when it came to conversions. 40% of all email marketing conversions occurred on desktop, while 37% of conversion occurred on Tablets.

Head over to eMarketer and read the full report.

 

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