Active View

Digital Marketing Consultant

Active View is a technology on YouTube and certain Display Network websites and mobile apps that allows AdWords to determine if your ad is viewable by potential customers. Its a piece of technology on Google’s Display Network that let’s AdWords know if your display ad is actually viewable by potential customers. This term might be found on display specific columns when you pull reports.

More information here

Leave a Reply

Your email address will not be published. Required fields are marked *