Ad Extensions are an AdWords feature that shows additional information in your ads like your business location, phone number, business ratings, and links to your webpage. There are 2 types of extensions:
- Manual extensions
- Automated extensions
Manual Extensions include:
- App Extension
- Call Extension
- Location Extension
- Review Extension
- Sitelinks Extension
- Callout Extension
Automated Extensions (automatically added by Google) include:
- Consumer Ratings
- Previous Visits Seller Ratings
- Dynamic Sitelink extensions
- Dynamic Structured Snippets