Amazon Prime Video Undercutting Netflix in South Africa

Digital Marketing Consultant

Jeff Bezos is all about innovation and I believe he has scored big with this. Amazon Prime Video is here in South Africa and is undercutting Netflix – big time. Here is their ad on Google – plus there are all over the news as well.

and here is the offer

Yeap  – US$2,99 per month for 6 months. That’s R41.63 at current rate. That’s significantly below the $8 to $10 per month Netflix charges customers.

Video content isn’t cheap, but Amazon is prepared to spend. Amazon has been gearing up for a global launch of Prime Video for the last 6 months. During the company’s 2nd quarter earnings call, CFO Brian Olsavsky told analysts the company planned to double its video content spend in the second half of the year.

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