It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year. Virtual reality is no longer a novelty. It has real applications for brands today.

Viewers can feel that tickle in their stomach when sitting in the cockpit of a jet in an acrobatic air squadron. The New York Times puts viewers in the shoes of displaced children around the world. Virtual field trips let teachers take students places a school bus can’t.

4 questions for brands interested in VR

1. Will VR give viewers an experience that they otherwise couldn’t have?
2. Could you give shoppers a better feel for your product?
3. Will your recording environment be rich with things to see?
4. Will viewers want to continue watching beyond the initial “That’s cool” moment?

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