Remarketing lists for search ads (RLSA) and Customer Match are great tools that can help you reach people who’ve previously interacted with your business at the moment they’re ready to buy.  They are very important in driving conversions as a study conducted by Forrester Research revealed that 96% of shoppers won’t make a purchase on their first visit to a site.

However adding these was very time-consuming, as it could only be done at the adgroup layer. As of today you can now add audience targeting at the campaign level and not have to waste valuable time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level.

With campaign-level search audiences, you now have more flexibility than ever in how to engage with your customers.

Learn more about using campaign-level audiences in the AdWords Help Center