Category: Digital Landscape

Digital Marketing Consultant

Smartphones Have Changed Consumer Behaviour In A Big Way

Google is calling them “micro-moments” – the: There is no doubt that smartphone adoption and usage is on the rise in South Africa, and statistics from Nielsen revealed something that sent chills up my spine.  According to their 2011 research more Africans have access to mobile phones than to clean drinking water. Smartphones have changed…
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Latest infographic showing Tshwane Free WiFi usage

Well done to Alan Knott-Craig Jr and the team at Project Isizwe for setting this up. Tshwane will never be the same again. Key takeaways: 705 free internet zones 755 000 unique users to date 24 million connections made to date 157 000 average monthly unique users from 2015 52.6% male  | 47.4% femaile 57% under 24…
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Internet Usage in South Africa – July 2015

The July 2015 Data is out. Here are the key takeouts: Unique Browsers: 32,286,810 41.86% of these UBs originated from mobile Average Pageviews: 4.30 Male: Female %: 49% : 51% Thanks to Effective Measure for sharing.