Category: E-commerce

Digital Marketing Consultant

Why 67% Of Online Shoppers Abandon Their Shopping Carts

Amazon Prime Video had the perfect opportunity to sign me up as a client – but messed it up big time. Besides my frustration with the ever escalating price for DSTV and lack of satisfaction with Netflix (due to the limited content available for the South African market), I am actually an Amazon customer and…
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Purchases On Google Enable Users To Buy Straight From PLAs

Google finally launched its much anticipated buy button earlier in July, and they are calling it “Purchases On Google”. The adverts have started appearing on eligible product listing ads on both Android and iOS smartphones. Google took a decision to only launch this as a limited pilot with a few select retailers such as Macy’s…
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