Category: Facts

When consumers don’t have a lot of time to make a decision, they tend to focus on a few key criteria or product attributes. Time pressure narrows the consumer’s focus, giving the marketer only a brief moment to grab their attention and direct their choices. It’s critical today that marketers think about the context of…
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Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Today’s true leaders in marketing and data analytics are ignoring hunches and using advanced technology and machine learning to increase speed…
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