Pay Per Click Marketing Archives - Hilton Johani Digital Marketing Consultant Thu, 02 Apr 2020 14:18:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.hiltonjohani.com/wp-content/uploads/2020/03/hilton_johani_small.gif Pay Per Click Marketing Archives - Hilton Johani 32 32 Google Ads ends monthly campaign budget test https://www.hiltonjohani.com/google-ads-ends-monthly-campaign-budget-test/ https://www.hiltonjohani.com/google-ads-ends-monthly-campaign-budget-test/#disqus_thread Thu, 02 Apr 2020 14:14:30 +0000 https://www.hiltonjohani.com/?p=2534 Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified. Any campaigns using it will be switched to daily budgets. Advertisers were informed by Google that monthly budgeting will no longer be available as of April 2020. The test began in September 2019 and as…
Read more

The post Google Ads ends monthly campaign budget test appeared first on Hilton Johani.

]]> https://www.hiltonjohani.com/google-ads-ends-monthly-campaign-budget-test/feed/ 0 Google Changing to green outlined Ad labels https://www.hiltonjohani.com/google-changing-green-outlined-ad-labels/ https://www.hiltonjohani.com/google-changing-green-outlined-ad-labels/#disqus_thread Thu, 23 Feb 2017 11:02:13 +0000 http://www.hiltonjohani.com/?p=1826 I came across a new ad label on Google search about a week and a half ago, which only had a green outline and white background, instead of the solid green background. My colleagues in the office weren’t able to see this new format at that time, and only started seeing them this morning. Here…
Read more

The post Google Changing to green outlined Ad labels appeared first on Hilton Johani.

]]> https://www.hiltonjohani.com/google-changing-green-outlined-ad-labels/feed/ 0 Ad Rank https://www.hiltonjohani.com/ad-rank/ https://www.hiltonjohani.com/ad-rank/#disqus_thread Sun, 18 Dec 2016 20:02:15 +0000 http://www.hiltonjohani.com/?p=1208 A value that’s used to determine the position of your PPC ad, in relation to other ads on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your Bid amount Quality Score components (expected clickthrough rate, ad relevance, and landing page experience) the expected impact of…
Read more

The post Ad Rank appeared first on Hilton Johani.

]]> https://www.hiltonjohani.com/ad-rank/feed/ 0 How to get broke (fast) using AdWords https://www.hiltonjohani.com/get-broke-fast-using-adwords/ https://www.hiltonjohani.com/get-broke-fast-using-adwords/#disqus_thread Thu, 15 Dec 2016 20:29:22 +0000 http://www.hiltonjohani.com/?p=1121 Have a look at this SERP – Movit surely worked hard to get this slot. But 2 failures Headline says – Cape, Durban, PE and EL – so most likely wont service me. Clicked anyway as surely the ad appearing means they have some thing near me. Dead URL – this is just a blunder.…
Read more

The post How to get broke (fast) using AdWords appeared first on Hilton Johani.

]]> https://www.hiltonjohani.com/get-broke-fast-using-adwords/feed/ 0 Campaign-level audience targeting now available https://www.hiltonjohani.com/campaign-level-audience-targeting-now-available/ https://www.hiltonjohani.com/campaign-level-audience-targeting-now-available/#disqus_thread Fri, 09 Dec 2016 21:55:25 +0000 http://www.hiltonjohani.com/?p=1043 Remarketing lists for search ads (RLSA) and Customer Match are great tools that can help you reach people who’ve previously interacted with your business at the moment they’re ready to buy.  They are very important in driving conversions as a study conducted by Forrester Research revealed that 96% of shoppers won’t make a purchase on their…
Read more

The post Campaign-level audience targeting now available appeared first on Hilton Johani.

]]> https://www.hiltonjohani.com/campaign-level-audience-targeting-now-available/feed/ 0