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Google Ads ends monthly campaign budget test

Digital Marketing Consultant

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified. Any campaigns using it will be switched to daily budgets. Advertisers were informed by Google that monthly budgeting will no longer be available as of April 2020.

The test began in September 2019 and as of this month, monthly budgets will be converted to daily budgets.

For those that had access to the beta, advertisers could set a monthly campaign budget, but Google would still use its average daily spend calculation to try to manage pacing. For example , R18,000 per month budget would have an average daily budget of R592.10

A quick reminder on how daily budgets work

Your campaign may spend up to twice the average daily budget on a given day, but Google Ads won’t charge more than the “monthly charging limit” which is the average number of days in a month (30.4) multiplied by your average daily budget.”

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