Conducting an SEO audit or having one done for you is an opportunity to understand what’s working for your website and what isn’t. The audit is meant to help you identify gaps that might be costing your rankings and ultimately revenue. Despite the fact that every site is different, there are a few common areas that always have to be reviewed. A proper SEO Audit will cover all of these 3 areas:
- Technical SEO
- Content (or “On-site”) SEO
- Off-site SEO