Text ads are the most common ad type on Google as they show up above and below Google search results and on most sites on the display network. These simple ads can be extremely effective for reaching your customers. This post will introduce you to text ads and how to write an effective one.
Which of the following options in an example of a great text ad?
What is a text ad and what does it look like?
Text ads are just that – adverts made up of text. They are a simple yet powerful way to get your business in front of customers right when they are searching for products or services like yours on the Google. They look like this:
The anatomy of a text ad
A text ad has three components:
- headline
- display URL
- description
The rest are optional.
How to write effective text ads
To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. Let’s take a closer look at things to keep in mind when writing text ads. Check out the video below.
7 tips for writing effective text ads
- Highlight what makes your advert unique
Free delivery? Ample parking? Showcase the products, services, or offers that make you competitive. - Use a call to action
Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are. - Include sale terms (prices, promotions, and exclusives)
If you are running a special or have a discount on stock, say so. - Match your advert to your keywords
Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included 3D glasses as a keyword, your ad headline could be “Buy 3D Glasses.” - Match your advert to your landing page
make sure that the promotions or products in your ad are included on the page you are linking to. People will leave your website if they don’t find what they expect. - Think Mobile first
Mobile usage has surpassed desktop usage for most business categories and people who see your ads on mobile are more likely to want to know where you are, or to call you. Add your location and phone number using location extensions and call extensions respectively. Consider creating ads devoted purely to people on mobile devices as well as offer specials suited to a mobile audience. Remember that your text ads can appear differently on mobile. - Experiment
Create 3- 4 ads for each ad group, and use different messages for each of the ads to test which does best. AdWords can rotate ads automatically to show the best-performing ads more often.
Common mistakes to avoid with your ad text
Most mistakes fall into two categories:
- Mistakes with your ad’s text
- Mistakes with your ad’s URL
Recap
Remember when we had you choose the best text ad at the beginning of this post? Now that you’ve learned a bit more, let’s try that again.
You’re creating a new text ad for Akhalwayas – a shop that sells bunny chow in Sandton. Create a text ad for this business and share it with me.
Additional learning: