However talent is hard to find

When it comes to job availability and security, the future looks bright for digital marketers.

The marketing industry continues to evolve due to emerging technology and marketing platforms, and as such marketers are expected to pick up new skills and broaden their knowledge more quickly. This rapid rate of change has created a marketing skills gap, which makes it difficult to find candidates with the right technical, creative, and business proficiencies required to succeed in digital marketing.

According to an article in The Guardian, “Companies will increasingly look for rounded individuals who can combine analytical rigor with the ability to apply this knowledge in a practical and creative context.”

However well-rounded digital marketers are hard to come by. In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.

Content extracted from : https://moz.com/blog/the-inbound-marketing-economy