The consumer journey has increasingly become more complex and you need to be in all these other channels such as Display, YouTube and Email to connect with these consumers. Some consumers will be on:
- Search – direct response “micro moments”
- Display – blogs and news sites
- Email – Gmail or other
- Rating and review sites – Trip Advisor
- Verticals
You have to play within all channels to reach these consumers. These channels are all connected and you need to cross sell your client to allow them to participate at all stages in the buying process.
