This is one of my favourite ways to ask for budget. It’s essentially a bait and switch technique where you as a trusted digital media advisor (TMDA) go all out to ensure your client takes advantage of all opportunities – without necessarily benefiting directly. This includes where you add things such as device, location, top content, topics and placements bid adjustments for example which will dramatically change the campaign and help your client succeed vente de cialis en ligne.

It’s a great time to ask for more budget at this point in time and the client will most likely agree as you have gone above and beyond the call of duty. They will trust you even more as you are a proactive campaign manager and you can ask for more budget to give those changes a chance to really make a positive impact.

Campaigns need “space” after optimization, or after adopting a new AdWords strategy or feature. It’s a good time to talk about budgets after:

• Successfully adding new keywords
• Changing match types
• Changing bids
• Narrowing or expanding geographic targeting
• Adopting new features such as Call/Location Extensions

Here is a small script you can use to ask for more money:

Hi Joe – we have implemented a new optimization/strategy, now let’s talk about how we can have the greatest impact by giving your campaign more space to run

or

“Mary, this new optimization/strategy is really successful – I recommend expanding the campaign so we can reach even more of these highly valuable customers”