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Optimize your content for Google Discover

Digital Marketing Consultant

Google can present a summary of your page as a card shown to users in Discover, which is a scrollable list of topics that users can browse on their mobile devices. Tapping a card will send the user to the page that is the source of the Discover entry.

Discover shows users a mix of content based on their interactions with Google products or content that they choose to follow directly. And we’re not limited to what’s published today ā€” if we think that a user would find earlier content interesting, then Discover will show it.

Discover also features videos, sports scores, entertainment updates (such as a new movie release), stock prices, event information (such as the nominees for a major award ceremony, or the lineup of an upcoming music festival), and more. Discover is a content hub for all of your interests.

Discover content is algorithmically ranked by what Google thinks a user would find most interesting. Content ranking is powered by the strength of the match between an article’s content and a user’s interests, so there aren’t any methods for boosting the ranking of your pages other than posting content that you think users will find interesting.

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