Gmail reaches 1 billion people across the globe. With Gmail ads, advertisers can connect with the right consumers at scale. Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms.
Here is Take A Lot’s Ads in my inbox
How they work
A Gmail ad shows first in its collapsed form. When someone clicks on the ad, it expands to an email-sized space that can be used to meet a variety of advertising goals and can include, for example, embedded forms or video.
People can interact with your expanded ad in different ways, depending on your ad’s layout. They can play video, fill out a form, click to go to your website, or (when they’re on mobile) click to call or to go to an app marketplace.
You are not charged when people interact with your expanded ad. You are only charged once—for the click that expands your ad in the first place.
You can find more information on Gmail ads in the AdWords help center: https://support.google.com/adwords/answer/7019460?hl=en