Targeting is a foundational element of running a successful advertising campaign — Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates.

By advertising on LinkedIn, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than 610 million members strong by leveraging accurate first-party data at scale.

How LinkedIn Targeting works

LinkedIn targeting is differentiated because members are incentivized to keep their profiles accurate and up-to-date for networking, personal branding, and job opportunities. With LinkedIn, you can reach a quality audience composed of influencers, decision makers, and executives.

When members complete their LinkedIn profile, they provide information on their job experiences, company, skills, and more.

This means you can target members using profile-based demographic information, re-target visitors from your website, or upload lists of contacts or companies for your account-based marketing efforts. On LinkedIn, you can reach members using the following demographic targeting options: