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Text ads remain the most effective PPC channel for advertisers

Digital Marketing Consultant

The Team at Hanapin have released their annual State of PPC for 2016-2017 and here are some of the key findings

Text ads remain the most effective channel for advertisers. Click To Tweet

However only 86% of respondents claimed effectiveness this year versus 90% of respondents from last year

Over 50% of all respondents are still not using programmatic advertising in their marketing mix. Of the respondents that are using programmatic, about 30% found that was not an effective marketing channel for them.

CPCs & Conversions

The Most Important Aspect Of The Digital Marketing Industry Over The Last 12 Months

  • Brands are heavily favoring social advertising and mobile this year versus last year’s favorites, automation software and conversation rate optimization.
  • Agencies continue to rate automation software, location targeting and, social advertising as the most important aspects of the PPC industry


How Budgets Will Change In The Next 12 Months

  • Mobile advertising is set for major growth next year
  • The dominating social platform for expansion is Facebook
  • Advertising rands in Display will mostly stay the same in the next year
  • Snapchat not showing potential for much growth

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