The Team at Hanapin have released their annual State of PPC for 2016-2017 and here are some of the key findings

However only 86% of respondents claimed effectiveness this year versus 90% of respondents from last year

Over 50% of all respondents are still not using programmatic advertising in their marketing mix. Of the respondents that are using programmatic, about 30% found that was not an effective marketing channel for them.

CPCs & Conversions

The Most Important Aspect Of The Digital Marketing Industry Over The Last 12 Months

• Brands are heavily favoring social advertising and mobile this year versus last year’s favorites, automation software and conversation rate optimization.
• Agencies continue to rate automation software, location targeting and, social advertising as the most important aspects of the PPC industry

How Budgets Will Change In The Next 12 Months

• Mobile advertising is set for major growth next year
• The dominating social platform for expansion is Facebook
• Advertising rands in Display will mostly stay the same in the next year
• Snapchat not showing potential for much growth