Search engine optimization or SEO for short, refers to a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines – www.webopedia.com/TERM/S/SEO.html
There is a science to SEO as search engines reward pages that have the correct combination of ranking factors/signals.
The Periodic Table Of SEO below summarizes the major factors to focus on for search engine ranking success.